Role of Technology in Charitable Giving

A recent survey by the American Red Cross finds that despite only being in its third year, 41% of social users are aware of #GivingTuesday and nearly half (47 percent) of those aware said they planned to participate this year. Since its inception in 2012, #GivingTuesday has quickly grown from a grassroots movement to a staple of the holiday season in response to the commercial frenzy of Black Friday and Cyber Monday. However, one organization has managed to successfully combine the power of consumerism with cause marketing in order to give back to the community throughout the entire year. Read More