- Why do I want to do this?
As outlined in our knowledge base article "iGive Causes: Goals and Strategy,
" making iGive successful for your cause is a numbers game. The more supporters actively using iGive to shop, the more money your cause will raise. In a recent market study (2012) we found that causes that link their Facebook Fan page to iGive receive, on average, 395% more in donations than causes that do not. It is that simple.
- How does connecting my iGive cause to Facebook get more supporters shopping?
iGive can make automatic posts to your Facebook Fan Page or Facebook Group as the page itself, telling your followers to signup and support your cause through iGive; it can post shopping activity to your page to reaffirm that behavior and encourage other supporters to do so; it can post when your cause is receiving a check from iGive; and more. These posts & their frequency (which you control) reaffirm iGive with your followers as a way to help your cause.
- What do we mean by a Fan Page?
A Facebook Fan page is NOT the same thing as a Facebook account/profile. A Facebook account/profile belongs to one person (well, one email address anyway), and is presumably managed and used by one person.
Facebook's web site says,"Facebook Pages
enable public figures, businesses, organizations and other entities to create an authentic and public presence on Facebook. Unlike your profile, Facebook Pages are visible to everyone on the internet by default. You, and every person on Facebook, can connect with these pages by becoming a fan and then receive their updates in your News Feed and interact with them."
So, a Fan page is about a company, a product, a band, etc. The page https://www.facebook.com/iGive
is a Fan page. It was created by an individual using the "Create a Page
" screen but is managed by several people. When you create a Fan page, you are automatically set as the "administrator" for that page which gives you the security rights to modify the page, grant other people access to it, and allow systems like iGive to post on your behalf to the page. In essence, a Fan page is a second "wall" which is part of your account but is dedicated to a special purpose and can be administered by other Facebook users you designate. Fan pages are explained in the "Facebook Tips: What’s the Difference between a Facebook Page and Group
?" Facebook article.
- How does this whole thing work?
It's pretty simple really and we walk you through the whole process. Some stuff occurs on the iGive.com website and some of it occurs on Facebook. The stuff on Facebook we have no control over; they require that you provide the necessary permissions to make these connections and unfortunately make you go through several clicks to get it done. But, that said, once you are done and connected, we can help you grow your iGive supporter base and get your donations on the move. So, follow the steps below and you'll be all set!
IMPORTANT NOTE: You MUST be an administrator, in Facebook, for the charity Facebook Fan page or Facebook Group. That means that the email address you use to log into Facebook must be an administrator for the Fan page/Group. If you aren't an administrator for the Fan page/Group, you will not be able to set this up.
Here we provide a step by step process for connecting your Facebook Fan Page or Facebook Group to your iGive Cause.
- First go into Facebook and log out. (Why? We want to make sure you are going to be logging into Facebook using the email address that is an administrator for the Facebook Fan Page/Group Page. Lots of folks have multiple Facebook accounts and if you aren't logged into the right one, this won't work.)
- Next, go to iGive and login to your personal iGive member account. (Why? To do anything on iGive.com you must have a personal member account and you must be logged into it.)
- Now, log into the Cause Administration Facebook options page with your Cause ID and Cause password. Your Cause ID was sent to the email address designated as the Cause Administrator in iGive. If you don't have this info, you can open a support ticket and we can help you. (Your Cause password may not necessarily be the same as your member password.) You will need to follow the steps for Facebook Fan Page, then again for the Facebook Group page as noted in screenshot below.
- Once you are logged into your cause in iGive and are on the Facebook Options screen, you should see a page that looks like the one below. Click the "Get Started" button to start setting up the iGive/Facebook connection.
- After you click "Get Started" your browser will be redirected to Facebook where you will need to login to your personal Facebook account (the one which is the administrator for the cause's Facebook Fan Page/Group). That page looks like the one below. Enter your personal email address and Facebook information into this screen and click the "Login" button.
- The next screen you'll see on Facebook is requesting access to your personal Facebook account for iGive. Why? In order to get permission to even see which Fan pages/Groups you are the administrator of, you have to grant these permissions. If you say no here, we can't go further. Click the "Okay" button to give us the first set of permissions required. (Clicking "Okay" does NOT give iGive permission to post to your personal Facebook page.)
- The next Facebook screen requests permission to allow iGive to post "as you" to your own personal facebook page. You control what is posted to your page from the "Personalization" page on iGive. Granting this permission to iGive will allow us to post to your page and your Fan Page/Group when you shop and support your cause. We can also post links encouraging your friends to use iGive to support your cause as well. Click the "Okay" button to proceed.
- The final Facebook page (below) requests permissions to "manage your pages." Why? Without this permission Facebook won't even allow us to lookup what page you manage let alone post to them on your behalf. Everything we've done so far was just to get to this point. This is the crucial step that tells Facebook that you want iGive.com to see the Fan page(s)/Groups you administer. Click the "Okay" button to proceed.
- We're finally done with the Facebook side of things so it is back to iGive. You should be automatically redirected to a page that looks like the one below. You should see your cause Fan Page shown in the table. The only thing left to do is click the "Link Now" button which will tell Facebook that you are giving the final permissions to iGive to post to your Fan page/Group. Click the "Link Now" button to proceed.
- You'll need to confirm you really want to do this. Click "Ok" when you see the question below.
- You are all done!
- We've preset the frequency of the various kinds of posts for you to follow best practices. You can change the settings as needed. You can do a test post using the "Post a Test Message to Facebook" button on the bottom of the page to make sure everything is working. After clicking, switch over to Facebook and check out the post. If you ever have any problems or want to stop iGive from posting to your page anymore, you can click the "Delete iGive/Facebook Connection" button.